India’s #1
New Car Buying Platform
The Tata Harrier, a name synonymous with rugged sophistication and robust performance, has carved a distinct niche for itself in the Indian automotive market. With the passage of time and advancements in automotive technology, Tata Motors has continually enhanced and refined its flagship SUV, resulting in the introduction of a better avatar.
This evolution prompts a natural comparison between the old and new versions of the Tata Harrier, particularly when it comes to pricing. In this article, we delve into the differences between the older and newer iterations of the Tata Harrier, exploring how changes in features, technology, and design have influenced their respective price tags, and what this means for prospective buyers looking for a worthy investment in the world of SUVs.
Tata Motors has introduced the 2023 Harrier facelift to the Indian market. This refreshed iteration of the Harrier presents a substantial range of improvements, covering every aspect from its rejuvenated exterior design to upgraded creature comforts, cutting-edge technology, and enhanced performance. Notably, the SUV now stands out with a series of best-in-segment features, encompassing a 12.3-inch high-definition infotainment display, a power-operated tailgate, a panoramic sunroof with mood-enhancing lighting, Advanced Driver Assistance Systems (ADAS), and an electronic parking brake with auto-hold functionality, among various other innovations.
Also Read: Top 5 Things to Know about Tata Harrier Facelift
The outgoing Tata Harrier is currently available at a price range spanning from Rs 15.20 lakh to Rs 24.27 lakh (ex-showroom, India). As for the new 2023 Harrier, its pricing falls in the bracket of Rs 14.49 lakh to Rs 24.49 lakh (ex-showroom, India). Given the significant array of updates and features incorporated into the latest iteration of the Harrier, Tata Motors has executed an impressive feat with the pricing. There was an understandable expectation of a price hike, particularly for the top-of-the-line trim, but Tata has managed to keep this increase in check. The Dark variant, for instance, begins at Rs 19.99 lakh (ex-showroom, India).
The 2023 Harrier marks a significant departure from its predecessors with the introduction of an innovative nomenclature strategy. In a notable shift away from the conventional variant designations such as XM, XT, and XZ, Tata has re-envisioned the Harrier lineup, categorizing it into distinctive Personas: Smart, Pure, and Adventure. At the pinnacle of this diverse range stands the Fearless edition, representing the epitome of Harrier offerings. This new approach provides customers with a choice among 10 unique variants, including Smart (O), Pure (O), Adventure, Adventure +, Adventure + Dark, Adventure + A, Fearless, Fearless Dark, Fearless +, and Fearless + Dark, catering to a wide spectrum of preferences and requirements.
Tata Motors has expanded the color palette for the 2023 Harrier facelift SUV, introducing a minimum of four fresh and captivating hues. The revamped Tata Harrier now offers a choice of seven distinctive exterior color options, including Sunlit Yellow, Pebble Grey, Seaweed Green, Ash Grey, Oberon Black, Lunar White, and Coral Red. Notably, the Sunlit Yellow, Pebble Grey, and Seaweed Green are entirely new additions to the flagship Tata SUV's color range. Furthermore, the top-tier trims will feature dual-tone exterior color choices, adding an extra layer of style and customization to the Harrier.
Also Read: Tata Harrier Facelift Variants Explained
Harrier Smart (Rs 15.49 lakh)
The 2023 Harrier combines style and safety with LED projector headlamps, connected LED DRLs, and taillights, complemented by 17-inch alloy wheels. Safety features include six airbags, TPMS, ESP, hill-hold and traction control, roll-over mitigation, ABS with EBD, and rear parking sensors. Convenience is ensured with automatic climate control, electrically adjustable ORVMs, second-row AC vents, roof rails, and a 60:40 split seat arrangement. The illuminated logo on the tilt and telescopic adjustable steering adds a touch of luxury, making the 2023 Harrier a compelling SUV choice.
Harrier Pure (Rs 16.99 lakh)
The 2023 Tata Harrier facelift Pure Variant packs a host of advanced features, including a 10.25-inch touchscreen infotainment system, a 10.25-inch fully digital instrument cluster, wireless Apple CarPlay and Android Auto, a sound system with four speakers and two tweeters, a reverse parking camera, electrically adjustable and foldable ORVMs, steering-mounted controls, a shark-fin antenna, OTA updates for seamless software enhancements, a 45W C-type fast charger, and a rear wiper and washer.
Harrier Adventure (Rs 20.19 lakh)
The Tata Harrier Adventure edition enhances the driving experience with 17-inch diamond-cut alloy wheels, terrain response modes (Normal, Rough, Wet), and an engine start-stop button. Inside, it offers comfort and convenience with leatherette seats, a leather-wrapped steering wheel, a height-adjustable driver seat with lumbar support, and a rear armrest with cup holders. Additional features include mood lighting, LED fog lights, a rear defogger, and multi-drive modes (Eco, City, and Sport), making it a versatile and stylish SUV.
Harrier Adventure + (Rs 21.69 lakh)
The Tata Harrier Adventure+ comes packed with a voice-assisted panoramic sunroof for an immersive driving experience and a 360-degree camera for enhanced visibility. Rolling on 18-inch alloy wheels, it also features an electronic parking brake (EPB) with auto-hold functionality, a wireless charger for added convenience, and front parking sensors. The air purifier ensures fresh cabin air, while all-wheel disc brakes offer robust stopping power. For automatic transmission variants, paddle shifters and a smart e-shifter further enhance the driving experience.
Harrier Fearless (Rs 22.99 lakh)
The Tata Harrier Fearless edition delivers an impressive array of premium features including a 12.3-inch infotainment system and dual-zone climate control for enhanced connectivity and comfort. Notable exterior enhancements include sequential turn indicators and captivating welcome and goodbye animations on LED light bars. The SUV offers a six-way powered driver seat with memory and a welcome feature, a four-way powered co-driver seat, and ventilated front seats for added convenience. Passengers in the second row can enjoy the comfort headrest. The nine-speaker music system ensures an immersive audio experience, while fog lights with a cornering function and an auto-dimming inside rearview mirror (IRVM) are also offered.
Harrier Fearless + (Rs 24.49 lakh)
The top-of-the-line Tata Harrier Fearless+ is packed with advanced features up to the brim. It ensures safety with seven airbags and adds convenience with a gesture-controlled powered tailgate. The iRA-connected car technology offers seamless connectivity, while the 10-speaker music system delivers a riveting audio experience. Notably, the Harrier Fearless+ is equipped with Alexa voice commands with a car-to-home functionality feature.
Also Read: Tata Safari Old vs New: Prices