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The launch of Maruti Suzuki Fronx in India has fueled the growth of the budget crossover segment thanks to its attractive pricing and remarkable features. The Fronx has set a new benchmark for competitors with its success, prompting Toyota and others to follow suit.
Toyota recently made its entry into the Indian crossover market with the launch of the Urban Cruiser Taisor. Although the Taisor and the Maruti Suzuki Fronx share the same platform and engineering excellence, they stand out with their distinct aesthetic designs. This deliberate differentiation gives each vehicle its own captivating visual appeal, showcasing their individuality despite being siblings at their core.
The Toyota Urban Cruiser Taisor, although a rebadged version of the Maruti Suzuki Fronx, displays striking resemblances in its exterior design. However, the Taisor exhibits its own distinctive characteristics, giving it a muscular and rugged appearance distinct from the Fronx's cute styling.
Up front, the Taisor features an elegant chrome strip on its grille, accompanied by a redesigned bumper and LED DRLs, setting it apart. While both vehicles share a similar side profile, the Taisor stands out with its newly designed 16-inch alloy wheels. The rear profile remains largely unchanged, with the vehicle badge serving as the sole differentiating factor.
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Inside the cabin, the Taisor has the same dashboard layout as the Fronx but with a dual-tone (burgundy-black) interior finish and a 9-inch touchscreen infotainment system that sits atop the centre console.
Both crossovers have identical features like wireless Apple CarPlay & Android Auto, automatic climate control, OTA updates, automatic LED headlamps with DRLs, wireless charger, tilt & telescopic adjustment, rear AC vents, a 360-degree camera, Heads-Up Display, cruise control, push-button start and semi-digital cluster.
The Toyota Urban Cruiser Taisor and Maruti Suzuki Fronx prioritise safety with features like 6 airbags, Electronic Stability Program (ESP), Hill-Hold Assist, ABS with EBD, and ISOFIX child seat mounts.
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Toyota has launched the Taisor in 8 appealing colour options including Cafe White, Enticing Silver, Sportin Red, Lucent Orange, and Gaming Grey. Additionally, the dual-tone choices include Sportin Red, Enticing Silver, and Cafe White, all with a Midnight Black roof.
On the other hand, the Maruti Suzuki Fronx is available in Nexa Blue, Arctic White, Splendid Silver, Grandeur Grey, Earthen Brown, Opulent Red, and Bluish Black. It also offers 3 dual-tone colour options: Earthen Brown with a Bluish-Black roof and Splendid Silver with a Bluish-Black roof.
The 2024 Urban Cruiser Taisor offers customers 5 variant options namely E, S, S+, G, and V. However, the CNG version is exclusive to the entry-level E trim, while the turbo-petrol engine is available in the G and V variants.
In contrast, the Maruti Suzuki Fronx is also available in 5 different trims such as Sigma, Delta, Delta +, Zeta, and Alpha. Furthermore, it offers two CNG variants, namely Sigma and Delta.
The Taisor shares the same engine options as the Fronx. Both the crossovers are offered with a 1.2-litre, 4-cylinder petrol engine that delivers a maximum power output of 88 bhp with 113 Nm of peak torque. Transmission duties are handled by a 5-speed manual gearbox and a 5-speed AMT.
The former and latter also get a 1.0-litre, 3-cylinder turbo petrol motor that generates 99 bhp and 148 Nm torque. Transmission options include a 5-speed manual and 6-speed torque converter automatic gearbox.
Prices for the Toyota Urban Cruiser Taisor start at Rs 7.74 lakh for its base trim and go up to Rs 13.04 lakh for the top-of-the-line variant. On the other hand, the Maruti Suzuki Fronx is available at Rs 7.52 lakh for its base variant, with the top-end trim going for Rs 13.04 lakh (ex-showroom).
With regards to the 1.2-litre engine offered by both the Taisor and Fronx, there is a variation of up to Rs 25,000 in variant-wise price. As for the 1.0-litre turbo model range, there is a minimal difference of Rs 1000 between the two.
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