By proceeding, you agree to our
Terms And Conditions.
Following its recent announcement to rebrand Jaguar Land Rover, the automaker has now revealed the new official logo. JLR stated that the new logo embodies "elegance, modernity and the company’s forward-thinking essence".
The new JLR logo is relatively simple with a minimalist design. It is also the first time the company has had a single logo. However, the brand confirmed that the new identity will not be on any of their models, instead appearing only on the brand’s revamped dealerships and website.
During the new logo unveil, JLR stated that the "Land Rover brand will remain a key part of the company’s DNA". While earlier reports suggested that the new logo will be used for the cars as well, the automaker confirmed that it will still use the signature oval badge on its models.
JLR Chief Creative Office Gerry McGovern stated that the Land Rover badge will become a “trust mark” for the Defender, Range Rover and Discovery brands. A trust mark is a logo that appears on official documentation, helping to reassure the customer about the brand’s quality.
McGovern added, “The reality is Range Rover is a brand and so is Defender. Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesn’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”
Read Also: Upcoming Car Launches in June 2023
While Land Rover will still produce ICE-powered vehicles, its sister brand Jaguar is transitioning into a pure-electric luxury car maker. Jaguar CEO Adrian Mardell stated this is something “very personal” and “unfinished business” for him. He also said, “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be."
JLR currently has a record 200,000 order backlog. More than 75% of the orders are for the new Range Rover, Range Rover Sport, and the Land Rover Defender. Adrian Mardell said that this has started to reduce, with JLR building stronger and deeper relationships with chip manufacturers. He also stated that the future supply of chips is now secured, and will start deliveries soon.
Read Also: Next-Gen Porsche Panamera to be Unveiled by Q4 2023
BYD Seal EV is awarded "EV of the Year 2024" in Japan, making the company win consecutively for the second time with its styling, performance, and range.
Kritika Dadhich
2025-03-10
Read More
Nissan is now offering a huge discount on the MY2025 Magnite that goes up to Rs 90,000 and a new CNG option is expected to launch soon.
Ankita Solanki
2025-03-10
Read More
Maruti e-Vitara Vs Grand Vitara Hybrid – Powertrain, performance, running costs, features, charging vs fueling compared, and the best choice for buyers.
Chhavi
2025-03-10
Read More
Tata Motors will launch the Harrier EV, new Safari, Sierra, and Altroz facelift in 2025, with test vehicles already seen on roads.
Kritika Dadhich
2025-03-10
Read More
Upcoming compact SUVs in India for 2025, including the Mahindra XUV 3XO EV, Maruti Fronx Hybrid, Renault Kiger Facelift, Tata Punch Facelift, and the new-gen Hyundai Venue.
Chhavi
2025-03-10
Read More
Volkswagen may not launch the Polo in hatchback avatar, but an SUV can be a right option for India. It could be based on the MQB A0 IN platform.
Amit Sharma
2025-03-10
Read More
BMW is working on the facelift versions of the 7 Series and i7 models and it's expected to launch sometime in late 2025.
Ankita Solanki
2025-03-10
Read More
All Over India
Stay Updated, Pay Less
Choose the Right Car
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
+91 7947722777, +91 7479000444, +91 9311718549
contact@carlelo.com