By proceeding, you agree to our
Terms And Conditions.
In an interview with Autocar India, Tata Passenger Electric Mobility CCO Vivek Srivatsa stated that the Avinya will be a premium all-electric brand and feature Gen 3 EV architecture based on a born-electric skateboard platform. The first car from the upcoming new brand is scheduled for launch late next year.
“When it comes to placement, there will be some overlap with regular Tata EVs, but there is no hard ceiling for Tata Motors now, and no hard and fast price differentiation,” said Srivatsa, noting that the entire Avinya range will be positioned as a premium EV brand having varied sizes and body styles.
These electric four-wheelers would likely be manufactured at Tata’s Tamil Nadu plant, currently under construction, for which Rs. 9,000 crore has been earmarked. However, it was unclear if Avinya would be independent of the Nexon-maker.
Utilising JLR’s modular EMA architecture, Tata will be paying a royalty fee to the former while localising the platform to keep costs competitive. The same platform will underpin the future generations of Evoque, Discovery Sport and Velar SUVs.
Also read - VinFast VF e34 Spied in India
BYD has patented the Denza Z9 GT in India, signaling a possible launch. This luxury estate features a high-tech cabin, advanced comfort features, and powerful powertrain options.
Konica Singh
2025-03-15
Read More
Volkswagen to launch new-gen Tiguan R-Line in India on April 14, 2025. It is set to arrive as a Completely Built Unit (CBU).
Konica Singh
2025-03-15
Read More
The 2025 Kia Carens facelift will be sold alongside the existing model and will get a new nameplate. The MPV will get cosmetic design changes and an upgraded interior.
Amit Sharma
2025-03-15
Read More
The 2026 Mercedes-Benz CLA comes with substantial changes in terms of styling, features and mechanics. Both ICE-powered and electric versions are revealed.
Amit Sharma
2025-03-14
Read More
New-Gen Toyota Fortuner is expected to debut in India in 2025, possibly in the second quarter.
Konica Singh
2025-03-14
Read More
Tata Harrier EV with AWD, more than 500 km range, and top-end tech will puts it in a favourable position in the electric SUV segment.
Kritika Dadhich
2025-03-14
Read More
Tata Harrier to receive a 1.5L turbo petrol engine and segment-first 7-speed DCT transmission, likely to launch in July 2025.
Kritika Dadhich
2025-03-14
Read More
All Over India
Stay Updated, Pay Less
Choose the Right Car
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
+91 7947722777, +91 7479000444, +91 9311718549
contact@carlelo.com