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Skoda Auto will be making a significant move by reintroducing a diesel engine for its Next-Generation Superb in India. Petr Janeba, Head of International Sales at Skoda Auto, has officially confirmed this shift according to a media report, signalling a strategic adjustment for the brand in response to changing consumer preferences.
After quietly discontinuing the Superb in India last year due to the implementation of BS6 Stage-2 Emissions norms, Skoda has decided to reintroduce its diesel engine. They plan to test the market by reintroducing the diesel-powered Superb through the Completely Built-Up (CBU) route, with the first batch anticipated to arrive later this year.
This shift signifies a change in Skoda's previous strategy, which saw the company discontinuing diesel engines worldwide due to a perceived decline in demand for diesel-powered vehicles. However, recognising the continued strong demand for diesel cars, particularly in the SUV category, despite strict emission regulations, the automaker now aims to serve this market segment while maintaining compliance with regulatory standards.
As part of its 'India 2.0' Strategy, the Czech manufacturer has been thriving in the Indian market with a lineup solely consisting of petrol engine options. The choice to reintroduce diesel engines likely reflects a reaction to the ongoing demand for diesel cars in specific market segments.
The Next-Gen Superb made its global debut in November last year. It was offered with 6 engine choices worldwide, comprising three petrol, two diesel, and a Plug-in Hybrid Electric Vehicle (PHEV). However, upon its introduction in India, it is anticipated to offer two engine variants: a domestically produced 2.0-litre turbo petrol engine and an entirely imported diesel powertrain.
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