Tata Motors Launches the Punch CAMO Edition on its First Anniversary

Tata Motors today announced the launch of the Punch CAMO Edition. Celebrating one year of its successful run in the Indian market, the special edition is available in the Rhythm and Dazzle packs of the Adventure and Accomplished personas. With an attractive starting price of Rs. 6.85 lakh (ex-showroom), the CAMO edition features a special colour theme and an array of tech features.

Tata Punch CAMO Edition: What’s Special? 

The special element in the CAMO Edition is its all-new Foliage Green colour on the outside with dual-tone Piano Black and Pristine White roof colour options. This makes the Punch’s colour palette even wider with a total of 9 distinctive paint schemes. 16-inch charcoal diamond-cut alloy wheels along with the attractive CAMO badging on the fenders will speak of its special identity. On the inside, the changes are limited to a unique new military green colour on the dashboard trim and camouflaged seat upholstery. In terms of features, the SUV comes equipped with a 7” Harman infotainment system with Android Auto & Apple Carplay with 6 speakers, a reverse parking camera, push Start/Stop button, cruise control and front fog lamps amongst others.

In terms of powertrain, the CAMO Edition uses the familiar 1.2-litre power unit churning out 84 bhp and 113 Nm of peak torque. The set-up is paired with the options of a 5-speed manual and a 5-speed AMT gearbox. 

During the event, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “In line with our brand promise to keep our portfolio New Forever, we are delighted to introduce the CAMO edition to the Punch line-up. This new entrant will further bolster the sales of Tata Punch and will carry forward the growth momentum. Appreciated for its stunning design, versatile and engaging performance, spacious interiors and absolute safety, Punch is a vital part of our product portfolio and contributes to 24% of our total PV sales”. 

Tata Punch CAMO Edition: Pricing

Models	Manual Transmission	Automatic Transmission
Punch CAMO Adventure	6.85 lakhs	7.45 lakhs
Punch CAMO  Adventure Rhythm	7.20 lakhs	7.80 lakhs
Punch CAMO Accomplished	7.65 lakhs	8.25 lakhs
Punch CAMO Accomplished Dazzle	8.03 lakhs	8.63 lakhs

All Prices are ex-showroom. 

The range of Tata Punch CAMO Edition starts from Rs. 6.85 lakhs (ex-showroom) and goes all the way up to Rs. 8.63 lakhs (ex-showroom) for the top spec Accomplished Dazzle Automatic variant. 
In India, the Tata Punch takes on the likes of Maruti Suzuki Ignis and Swift, Renault Kiger, Hyundai Grand i10 Nios and Nissan Magnite in its segment. 

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