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2025-01-27
India, the world’s third-largest automobile market, is undergoing a major transformation with the greener vehicles at the forefront. In 2024, the industry witnessed a significant surge in sales of green vehicles (including electric vehicles, flex-fuel, CNG and hybrid vehicles, reaching over 2 million units. This shift is fueled by the growing demand for sustainable mobility, environmental concerns, government’s push through incentives, and the arrival of newer models in the segment.
The growth of the electric vehicles (EVs) is one of the significant changes in recent years, with Tata Motors taking the lead with cars like Nexon EV, Punch EV, Tiago EV, Tigor EV and Curvv EV. Another indigenous automaker, Mahindra & Mahindra has been offering several products in this segment including the XUV400 EV, XUV B6 and XEV 9e. The carmaker has multiple new electric products in the pipeline to challenge dominance of Tata Motors.
MG’s latest offering – Windsor EV – has been performing well in terms of sales. It has become India’s top-selling electric cars, surpassing the Tata Nexon EV. Recently, the carmaker showcased two upcoming electric models at the Bharat Mobility Show – the Cyberster electric sports car and M9 luxury MPV. OEMs like Maruti Suzuki, Hyundai, Toyota, Honda and Skoda are also preparing to join the EV bandwagon.
Major carmakers are now addressing crucial issues such as range anxiety, high initial costs and limited charging networks. These efforts are likely to encourage adoption of the greener vehicles by improving customers’ trust in brands and their products. Both OEMs and customers both are now more aware of the stricter CAFÉ-3 (Corporate Average Fuel Economy) regulations, which are setup to be enforced from April, 2027.
Flex-fuel cars also creating buzz in the market, as the recently-concluded Bharat Mobility Show witnessed three major flex-fuel powered vehicles from OEMs like Hyundai (Creta), Mahindra (XUV 3XO) and Tata (Punch). These vehicles are capable of running on a blend of petrol and ethanol, ensuring lower fuel costs and carbon emissions. Automakers such as Maruti Suzuki, Hyundai and Tata Motors are taking the lead when it comes to CNG cars, while Toyota and Honda are making significant contribution in the hybrid vehicle segment.
The Indian government has also been pushing the adoption of the greener vehicles with the FAME scheme and several other policies. The Production-Linked Incentive (PLI) scheme for OEMs is another step forward to strengthen the green vehicle market in the country. The government aims to achieve net-zero emissions by 2070.
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